Posts Tagged ‘Real Madrid’

Cristiano Ronaldo: loose lips sink ships

September 19, 2011

“People are jealous of me because I’m rich, handsome and a great player,” said Cristiano Ronaldo to reporters after his
team’s, Real Madrid, Champions League match against the Dinamo Zagreb. Ronaldo was complaining against the kicks he’d received from the Croatian players.

His team’s next game was against the Spanish Football League’s Levante. A team with a budget that pales in comparison to Real Madrid’s. A modest team. Levante’s players, after hearing Ronaldo’s statement, ironically said that when Ronaldo
talked about being “handsome, rich and a great player” they thought that he was talking about each and every one of them. Cristiano Ronaldo’s comments were interpreted by many as a clear allusion to players from smaller teams, such as
Dinamo Zagreb or Levante.

The training to know how to deal with the media isn’t only for politicians, businessmen and industry leaders, but also for elite sports figures such as Ronaldo. Why? Because we are not only talking about his comments portraying him as someone with a big ego, but also because of their direct impact on his team. Why? Because they clearly gave additional motivation to Levante in their match against Real Madrid.

Any team is always motivated in a game against Real Madrid, one of the best in the world. However, if Ronaldo asserts that others are jealous because he is handsome, rich and very good that clearly implies that the other lesser rivals are ugly,
poor, and bad. Is there a better venue to vindicate themselves, the supposed “ugly, poor, and bad” than in a game against Real Madrid?

The predictions were that Real Madrid would out shoot Levante on its own field. In fact, leading Real Madrid players such as Özil, Ronaldo and Higuaín even started the game as substitute players.

The final score was a real surprise. Levante was able to win with 1-0. A tie would have been a success, but they achieved a heroic victory and won the three points at play. Prior to the match, Real Madrid was one point ahead of FC Barcelona and this loss left it one point behind.

In addition to the other factors that affected the final score, is anyone in doubt of the extra push that Cristiano Ronaldo gave the Levante players clearly hurt Real Madrid?

That is why top-shelf players must undergo Media Training. Loose lips sink ships.

 

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Real Madrid y Barcelona: ayuda urgente

March 14, 2010

El Real Madrid quedó eliminado de la Copa de Europa en los octavos de final, algo que, tras 300 millones de euros en gastos para reforzar el club, ha originado un verdadero terremoto deportivo entre los aficionados blancos. Los sueños de una final de la Champions en el Bernabéu han quedado destrozados.

El Madrid había perdido uno a cero ante el Lyon en el partido de ida, en Francia. No obstante, tras la increíble remontada ante el Sevilla apenas unos días antes (de perder dos a cero en casa a acabar ganando tres a dos, literalmente, en el último minuto), muchos pensaban que la eliminatoria europea ya estaba en manos del Madrid.

Sin embargo, el Lyon peleó como un león y acabó empatando el partido uno a uno, clasificándose para la siguiente ronda. El autor del gol francés, Pjanic, dijo que “nos motivaron las soberbias declaraciones del Madrid a la prensa antes del partido”, en relación a las declaraciones de algunos jugadores blancos sobre la goleada que supuestamente le iban a meter al Lyon.

El defensa madridista Sergio Ramos, un jugador excepcional y que había metido un decisivo gol al Sevilla, vaticinó con confianza que iban ganar al Lyon por tres a cero. Tras el partido, y cuando iban hacia los vestuarios, hubo un fuerte enfrentamiento verbal entre varios jugadores del Lyon y Sergio Ramos. No hace falta tener una imaginación superdotada para adivinar qué le dijeron los futbolistas del Lyon. “Arrogante”, “te tuviste que comer tus palabras”, “gracias por motivarnos”, quién sabe cuáles fueron las palabras precisas, pero parece claro que la conversación fue en términos similares.

El Madrid tiene una de las mejores plantillas del mundo. Es, al menos en papel, claramente mejor que el Lyon. Sin embargo, perdió. Y los jugadores del Lyon dicen que salieron al césped con una gran fuerza mental en buena medida porque se les faltó el respeto al darlos por perdedores incluso antes de jugar el partido.

Esto demuestra una vez más la nula preparación que muchos deportistas profesionales del más alto nivel tienen para tratar con la prensa. Lo último que tú quieres es levantar la moral de tu adversario, fortalecerlo mentalmente. Darles motivos adicionales para pelear como leones hasta el último segundo.  Sin embargo, esos deportistas cometen constantemente fallos increíbles como estos. Y luego el equipo tiene que pagar las consecuencias. Además de un deporte, el fútbol es un claro negocio. Esta derrota supone para el Madrid un durísimo golpe no sólo moral, sino también económico. Entradas, venta de material deportivo, auspiciadores, derechos de televisión, imagen internacional. El Madrid ha dejado de ganar una cantidad de dinero muy importante.

¿Cómo es posible que no se entrene a estos jugadores para saber cómo comportarse ante la prensa? ¿Cómo es posible que no se les diga qué tipo de cosas no se pueden decir respecto a un rival, especialmente en la Copa de Europa, donde hasta el peor equipo es de los mejores del mundo? ¿Cómo puede ser que los jugadores no tengan que firmar un “libro de estilo” sobre qué cosas no se pueden decir para no dañar los intereses del equipo? Y si se les da esas orientaciones, ¿cómo es posible que repitan una y otra vez los mismos errores?

No se trata de limitar la libertad de expresión de un jugador. Se trata de que sepa qué cosas no deben decirse para afectar negativamente al equipo, como claramente hemos visto en esta ocasión. 

Ahora el Madrid va a tener que ver el resto de la competición más importante en Europa desde casa y por la televisión.

Pero, ¿aprenden otros jugadores o clubs de estos fallos? La respuesta es no porque el último ejemplo en ese sentido la dio un miembro del archienemigo del Real Madrid, el FC Barcelona.

El Barcelona recibía este domingo al muy peligroso Valencia. ¿Y qué se le ocurre decir al defensa del Barcelona, Rafa Márquez? Que “sin Villa no son tan peligrosos”. Se refiere a uno de los mejores delanteros del mundo, David Villa. Jugador del Valencia y que finalmente no pudo jugar en Barcelona debido a una lesión en el hombro.

¿Qué reacción puede esperar Márquez ante sus comentarios? Naturalmente, que los otros jugadores del Valencia se motiven aún más para demostrar que, con o sin Villa, pueden darle un susto al Barcelona.

Finalmente, el Barcelona ganó con autoridad, pero el Valencia no se lo puso nada fácil y lucharon con fuerza y mucho carácter. La primera parte acabó cero a cero y el Valencia jugó mejor, creando varias ocasiones de gol.

Aún me sorprende ver cómo atletas al más alto nivel como Sergio Ramos o Rafael Márquez no entiendan ni cómo funcionan los medios de comunicación (esas declaraciones serán portada de los diarios deportivos porque echarán leña al fuego y por lo tanto se venderán más periódicos) ni se les entrena para que no cometan ese tipo de fallos.

El Media Training no es sólo para gerentes, políticos, presidentes de compañías, expertos o académicos, sino también para atletas. Los intereses que se mueven alrededor de su negocio son demasiado importantes como para cometer fallos como los que hemos mencionado. Bastantes problemas tendrán ya para ganar a sus oponentes como para, encima, buscarse problemas adicionales que no sólo harán más difícil una victoria, sino que podrían dañar seriamente las finanzas del club.

Real Madrid and Barcelona: in need of urgent help

March 14, 2010

The Real Madrid futbol team was eliminated from the European Cup during the round prior to the quarterfinals, something that after the 300 million Euros spent by the team to strengthen its roster has given rise to a real earthquake of complaints from fans.  Their dreams of a Champions finale at the Bernabéu stadium have been destroyed.

The team had lost 1-0 to Lyon during a previous game in France.  Nevertheless, after their incredible comeback during their game against Sevilla only a few days before (where they were losing 2-0 at home, and ended up winning 3-2, literally at the last minute), many thought that the European qualifying round was in Real Madrid’s hands.

However, Lyon fought like a lion and ended up tying the game 1-1, classifying for the next round.  Pjanic, the Lyon player who scored their goal, said that “we were motivated by the Madrid’s arrogant comments to the press before the game,” regarding the comments by some Real Madrid players about the many goals they were going to score against Lyon.

Sergio Ramos, Real Madrid’s defender, an exceptional player who had scored one of the goals against Sevilla, predicted confidently that the team would win 3-0 against Lyon.  After the game, when the teams were on their way to the locker rooms, there was a strong verbal confrontation between several Lyon players and Sergio Ramos.  You don’t need to be too creative to guess what the Lyon players told him.  “Arrogant,” “you had to eat your words,” “thanks for motivating us,” who knows what where the exact words, but it’s clear that the conversation must have been along those lines.

The Real Madrid has one of the best rosters in the world.  It is, at least on paper, clearly a better team than Lyon.  Even so, it lost.  And the Lyon players said they went out to the field in a great mental frame of mind in large part because they were disrespected and categorized as losers even before playing the game. 

Once again this shows the non-existent training given to the best professional athletes to deal with the media.  The last thing they want to do is to raise their opponent’s morale, strengthen their resolve.  Giving them more of a reason to fight tooth and nail to the last second of the game.  Still, many athletes constantly make these incredible mistakes.  And later it’s their team that has to pay the consequences.  In addition to being a sport, futbol is clearly a big business.  This loss means a real moral and economic defeat.  Tickets, souvenir sales, sponsors, television rights, their international image.  The Real Madrid has stopped making a significant additional amount of money.

How is it possible that these players are not trained to know how to behave with the press?  How is it possible that they’re not told what they can’t say about an opponent, especially in the European Cup, where even the worst team is among the best in the world?  How is it that the players are not expected to sign a “style book” about which things can’t be said so as not to harm the team’s interests and image?  And if they are trained, how is it possible that these mistakes are made over and over again?

It’s not about curtailing a player’s freedom of expression.  It’s about the player knowing what not to say so as not to affect the team negatively, as we have clearly seen here.

Now the Real Madrid will have to watch the most important competition in Europe from home and on television.

But, have other players or teams learned from these mistakes?  The answer is no because the most recent example of this behavior was made by a player from the Real Madrid’s archenemy, FC Barcelona.

This Sunday, the Barcelona was hosting the very dangerous Valencia team.  And what did Rafa Márquez, Barcelona’s defender decide to say?  That “without Villa they aren’t that dangerous.”  He was referring to one of the best forwards in the world, David Villa.  The Valencia player finally couldn’t play in Barcelona due to a shoulder injury.

What reaction can Márquez expect to his comments?  Naturally, that the other Valencia players become even more motivated to show that, with or without Villa, they can give Barcelona a big scare.

In the end, Barcelona won authoritatively, but the Valencia team didn’t make it easy for them and fought forcefully and with character.  The first half ended tied 0-0 and the Valencia played better, getting close to goals several times.

I’m still surprised to see how top-level athletes such as Sergio Ramos and Rafael Márquez don’t understand how the media works (those comments will be on the front page of the sports publications because they will add fuel to the fire and will, therefore, sell more papers) nor are they trained to prevent these mistakes.

Media training isn’t only for business leaders, politicians, experts or academicians, but also for athletes. In addition to the team pride and sports angle, what drives the business of sports is too important to make such mistakes. These teams and athletes will have enough challenges on their way to winning to, in addition, look for additional problems that not only will make a win harder, but could seriously damage their team’s finances.